Overstock.com has been a prominent player in the online retail space, offering a wide range of products including furniture, decor, rugs, bedding, and home improvement items. Founded in 1999 by Patrick M. Byrne, Overstock began as a company liquidating the inventories of failed dot-com businesses. However, it quickly evolved into a destination for those looking to purchase brand-name merchandise at discounted prices. The site is well-known for its home goods, but has since expanded to include jewelry, electronics, apparel, and more.
With Overstock's rise in the e-commerce market, it's natural to compare its services and offerings with those of other industry giants. Each competitor brings its own unique strengths and challenges to the table. In this article, we'll explore how Overstock.com stacks up against 20 of its competitors, diving into the details of what each one offers and how they compare to Overstock's approach to online retail.
2.3 / 5
2.3 / 5
Wayfair.com is a direct competitor in the home goods e-commerce space, providing an extensive selection of furniture, decor, and other home items. Wayfair's strength lies in its vast inventory and user-friendly interface, which offers sophisticated search filters and room design tools.
Unlike Overstock, which sells a wider variety of items, Wayfair focuses almost exclusively on home furnishings and decor. This specialization allows for a more tailored shopping experience for those seeking to decorate or furnish their homes.
4.5 / 5
4.5 / 5
Amazon.com is the behemoth of online retail, offering nearly everything you can imagine, from books to electronics to groceries. As such, it competes with Overstock in virtually every category.
Amazon's Prime membership, with its perks like free two-day shipping, streaming services, and more, sets it apart from Overstock. However, Overstock competes by providing unique products and often better deals on furniture and home goods, areas where Amazon is less specialized.
3.5 / 5
3.5 / 5
Walmart.com extends the vast product offerings of Walmart's brick-and-mortar stores to the online space. With its aggressive pricing and wide product range, Walmart is a significant competitor to Overstock.
While Overstock tends to focus on mid-range to high-end products, Walmart's online platform often targets cost-conscious consumers looking for everyday low prices.
4.3 / 5
4.3 / 5
Target.com is another retail giant whose stylish yet affordable offerings in home goods, clothing, and electronics compete with Overstock's selection.
Target's strong brand identity and designer collaborations attract a different segment of consumers who might be looking for trendier and more design-focused products than what Overstock typically offers.
4.0 / 5
4.0 / 5
Ikea.com is renowned for its modern, ready-to-assemble furniture and Scandinavian design. Overstock.com and IKEA offer different shopping experiences; Overstock provides a wider variety of brands and styles, whereas IKEA focuses on its own brand products.
IKEA's maze-like store experience is not replicated online, but it is still a go-to for those who love the brand's unique designs and cost-effective solutions, making it a competitor for Overstock's furniture sales.
4.0 / 5
HomeDepot.com is a leader in home improvement, competing with Overstock in areas such as appliances, tools, and outdoor furniture.
Overstock's selection of home decor and furnishings is more expansive, but Home Depot attracts DIY enthusiasts and professionals with its specialized inventory and services.
4.0 / 5
4.0 / 5
Lowes.com is another home improvement titan that competes with Overstock in the DIY home renovation and appliance markets.
While Overstock offers a broader range of home goods, Lowe's specializes in home improvement projects, providing tools, materials, and appliances.
4.6 / 5
4.6 / 5
Costco.com is known for its membership-based warehouse shopping experience, offering bulk products at competitive prices, including electronics, furniture, and more.
Overstock competes with Costco's online presence by offering similar products without the need for a membership, although Costco's bulk deals can be a draw for some shoppers.
3.3 / 5
BedBathandBeyond.com offers a wide array of home goods, from kitchenware to bedding, directly competing with Overstock's offerings.
Bed Bath & Beyond's robust coupon system and wedding registry services provide added value for customers, challenging Overstock's discount and product range.
Hayneedle.com is a niche online retailer focusing on home furnishings and decor, much like Overstock.
Hayneedle's curated collections and garden-focused items offer a different selection that competes with Overstock's broader range of home goods.
4.0 / 5
4.0 / 5
Houzz.com combines inspiration, shopping, and professional services for home remodeling and design, positioning it as a unique competitor to Overstock's home goods segment.
Houzz's integrated platform for design ideas and product purchases offers a holistic approach to home renovation that Overstock does not directly provide.
4.0 / 5
CrateandBarrel.com offers contemporary and upscale home furnishings, serving as a competitor to Overstock for customers seeking higher-end home goods.
Crate & Barrel's focus on modern design and quality products contrasts with Overstock's more varied and discount-focused inventory.
3.8 / 5
3.8 / 5
Macys.com is a department store with a strong online presence, offering a wide range of products including clothing, home goods, and furniture.
Macy's brand recognition and loyalty programs offer competition to Overstock, particularly in the furniture and home decor departments.
3.8 / 5
PotteryBarn.com specializes in upscale home furnishings and decor, providing a curated selection of stylish items.
Pottery Barn's brand is associated with quality and exclusivity, which competes with Overstock's affordable and diverse home goods range.
4.6 / 5
4.6 / 5
Kohls.com offers clothing, home goods, and more, with a focus on value and mainstream consumer appeal.
Kohl's frequent sales and Kohl's Cash rewards program make it a competitor for Overstock customers looking for deals on a variety of products.
4.0 / 5
4.0 / 5
Kroger.com is primarily known for groceries, but its expansion into home goods and furniture through its marketplace positions it as an emerging competitor to Overstock.
Kroger's advantage lies in its grocery business, but its online marketplace allows for a broader competition with Overstock's product lines.
4.0 / 5
4.0 / 5
WestElm.com offers modern furniture and home decor with an emphasis on sustainable and handcrafted products.
West Elm's focus on sustainability and quality craftsmanship presents a niche market challenge to Overstock's more general home goods offerings.
2.5 / 5
2.5 / 5
AshleyFurniture.com is one of the largest furniture manufacturers and retailers, with a strong online presence that competes with Overstock's furniture sales.
Ashley Furniture's wide selection of proprietary designs and styles offers a distinct choice for consumers in comparison to Overstock's multi-brand inventory.
3.6 / 5
3.6 / 5
SamsClub.com, like Costco, operates on a membership model, offering bulk pricing on a wide range of products, including home goods and electronics.
Sam's Club's competitive pricing and members-only model offer a different value proposition from Overstock, appealing to a segment of consumers looking for wholesale deals.
3.0 / 5
3.0 / 5
Sears.com, once a retail giant, now competes with Overstock primarily in the appliance and tools categories.
Although Sears has faced significant challenges, its brand recognition and legacy in appliances still provide competition to Overstock's similar product offerings.
