There is something about the reality of moving image that makes the soul come alive with compassion and empathy. Videos created by social impact brands tell the unique stories of the lives changed through fair trade work and give back programs. That life change is even more inspiring to see in real-time moving images, sparking a fire inside those with a passion for others.
While so many social impact brands carry out incredible missions, we’ve put together a list of some particularly touching videos, ones that pull on your heartstrings, and encourage you to actively participate in change around the world.
Sevenly was founded in 2011 with the mission of leading a generation toward generosity. Based on a simple, core belief that ‘People Matter,’ Sevenly is now widely recognized as one of the world's leading 'social good' companies, Sevenly activates its’ signature 7-Day Campaigns and curates ongoing, cause-themed Collections created to change lives by raising funding, awareness and followers for the world’s greatest causes. Sevenly’s GIVE video shows that every human being can do little things every day to show that People Matter.
Oliberté is a sustainable brand supporting workers’ rights in sub-Saharan Africa. In 2009, they launched as a small footwear company partnering with manufacturers. Since then, they gained enough momentum to launch what became the world’s first Fair Trade Certified™ footwear manufacturing factory. Every single pair of Oliberté shoes is made at this factory in Addis Ababa, Ethiopia. Their “Where It’s Made” video gives consumers a behind-the-scenes look at the people who work hard to create each pair of shoes.
Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Maya artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous artisans, using high-quality sustainable materials. Their social impact video introduces audiences to the beautiful, talented women who create their products on a daily basis. Follow founder Alyssa on her journey to giving Mayan craft a new market.
4. Sseko Designs
Sseko Designs is an ethical fashion brand that hires high potential women in Uganda to make sandals to enable them to earn money through dignified employment that will go directly towards their college educations and ensure they will continue pursuing their dreams. To date, they’ve enabled 60 women to continue on to university. Their video “A Girl’s World,” offers a sobering reality of the scary futures Ugandan women face without the promise of education.
5. Krochet Kids International
Krochet Kids International exists to empower people to rise above poverty, all over the world. What makes their products truly unique is the signature of the person who created it. Once the product is received, conscious consumers can visit the Krochet Kids website to learn more about the person who made their product. This particular social impact video shows the Krochet Kids’ artisans receiving “Thank You’s” for their hard work and handmade pieces.
ABOUT THE AUTHOR
Marisa Flacks is a lover of people, adventure, and ethical living. Originally from New Jersey, she now lives in Charlotte, North Carolina. She considers herself a global citizen and is passionate about creating opportunity for others around the world. Marisa is the founder of RISE Creative, a creative marketing agency serving ethical brands.