Forbes - How Sevenly CEO Dale Partridge Is Changing The World $7 At A Time
How Sevenly CEO Dale Partridge Is Changing The World $7 At A Time
Evan Kirkpatrick - I cover capitalist philanthropy, investments & the LA start up scene.
When his once promising baseball career was derailed by an arm injury, he quickly channeled his competitive drive into entrepreneurship. Dale's entrepreneurial journey is very diverse, but he truly does seem to have that magic touch in business, regardless of the industry. He has founded successful organizations in everything from e-commerce to massage therapy, a rock climbing facility, and a conference for Christian entrepreneurs, leaders, & creators among others. Success rarely comes without struggle, however. Dale suffered his "Steve Jobs moment" after being fired from a previous company despite being the original founder. That temporary set back only fueled his desire to "prove to the world he could run a successful company."
Enter Sevenly, a lifestyle product line that simultaneously serves as the vehicle for solving world problems. It was founded on the idea that "people matter", which continues to be at the core of their ideology today. With $30,000 of initial startup capital, Sevenly has rapidly grown to 35 employees, projected to be at 55 by the end of 2013, & producing revenue in the millions. Even more astonishing is that it generated $1.3 million in charitable donations in 2012, equaling 27.6% of their overall revenue. They continue to focus on finding the "most atrocious issues on the planet" and contribute $7 per transaction on their site to combat those problems. As to not overwhelm their customers, Sevenly chooses just one cause per week to focus on. This week, for example, funds are going toward Mercy Ships, an organization providing access to medical care in developing nations & erasing the pain of deformity. The plan seems to be catching on, to say the least, as the weekly causes have been shared over 4 million times on social media since June 2011.
I was intrigued to find out what the significance was behind the number 7 since it is so prominently featured in his work. Dale explains, "The name Sevenly was chosen as a distinct play off the word “heavenly”; which we interpret as “a world without need”. This concept combined with the numeral 7, which Biblically has always represented the number of completion, defines not only our name but upholds our mission as well."
In a visit to Sevenly headquarters, I found the employees to be very intelligent, friendly, & personable. Perhaps it is, in part, due to their "complaining department", which is a physical room you are sent to if your attitude temporarily sinks below positivity standards. Pictures of children suffering from real problems around the globe cover the walls. "We are letting the world know, starting with our staff, that there is more to life than us or you. Life is bigger than ‘my cell phone died’ & life sucks because I’m in traffic" states Partridge.
With a strong internal culture & a rising number of $7 donations, Sevenly is serving as a prime example of what cause oriented companies are capable of. You can most certainly do well by doing good. To keep up with Dale, join (at the time of publication) 68,000+ people that follow him on twitteror view his personal website.