FAIR TRADE - ESTABLISHED 2011

Vote With Your Dollar On Small Business Saturday

Small Business Saturday is a national holiday celebrating America’s small businesses. Started by American Express back in 2010, it occurs on the Saturday after Thanksgiving, the day after Black Friday, which is almost always the fourth Saturday of November. At Sevenly, we want to bring awareness to the importance of small businesses in the US and around the world and celebrate the brave trailblazers who remain strong in the face of competition with corporate giants. 

Did you know that there are 28.8 million small businesses in the US? That’s right! Small businesses still account for 99.7% of all businesses in the United States. They are responsible for 64% of new jobs created in the U.S. between 1993 and 2011, and franchised small businesses employ somewhere around 8 million people, making up 40% of all American retail employment. 

If these statistics sound unbelievable, it may be because the Small Business Administration defines a small business broadly in many industries. According to the SBA, a small business can have up to 500 employees or $7.5 million in average annual receipts. You don’t have to be a local Mom & Pop to, but even these larger companies tend to do a lot of good in their communities. Sevenly absolutely qualifies as a small business and also guarantees that all of our products are US-made with fair-trade, living-wage labor!

The Seattle Good Business Network found that small businesses donate 250% more than larger businesses to non-profits and causes in their communities. This means that your dollar has an impact far beyond just the initial transaction. In addition, when you spend $100 at a local business, about $68 stays right in your local economy. When you spend the same with large businesses, only about 43 of those dollars stay local. All of this doesn’t even account for the incredible sense of community (either in a brick and mortar or online setting) that small business owners and employees often cultivate for their customers.

So today, we are celebrating all the risk-takers, the entrepreneurs… the ones who took the Road Less Traveled. If you know a business owner who deserves some love for all they do, the best way you can show it is by giving them your business! When you vote with your dollar for small business TODAY, you will get our awesome Road Less Traveled Tote FREE with any purchase. We think you’ll agree that it really does a lot of good in the world to ensure that small, local business remains the standard in both our communities and economy for generations to come.