Sevenly & 5th Element Team With John Krasinski's Some Good News (SGN)to Rally for $2 Million in COVID Relief Donations by Year-End

Seattle, WA, December 2, 2020 (Newswire) – Some Good News (“SGN”), an online news show created by actor and filmmaker John Krasinski and broadcast from his home office, started off as a delightfully “DIY” way to find and celebrate positive stories at a difficult time. Fueled by an audience dedicated not just towatching good news, but also to making good things happen, the SGN community is on pace to give $2 million in donations through an SGN Store partnership with, coordinated by 5th Element.

SGN has become a global movement with nearly 6 million followers, 155 million program views, and worldwide impressions of almost 1.2 billion. In May, Krasinski announced the launch of the Some Good Merch online store, hosted by cause e-tailer 

SGN store proprietors pledged 100% of the proceeds to benefit good causes helping with COVID relief, including World Central Kitchen, Direct Relief, Boys and Girls Clubs of America, Trauma Free World, and the NAACP scholarship fund. Krasinski also announced a partnership withThe Starbucks Foundation, which agreed to match the first $1 million in proceeds from SGN merch sales to provide even more impact for communities in need. 

The Some Good Merch collection has featured more than 50 items designed in collaboration with the SGN community. Customers pick the non-profit causes they want to support. As of Giving Tuesday, Some Good Merch sales have generated $1.2 million of donations made through The SGN Fund, a 501(c)3 account administered by Legacy Global Foundation. 

The Some Good News social media platform has offered a steady stream of positive and inspiring stories from around the world, including stories resulting from the impact of these donations.

“Throughout this SGN experience, I’ve been blown away by all the stories of good happening all around us and the ways people are supporting each other and their communities. Launching the Some Good Merch store is another way to help our audiences give back to non-profits helping people in need,” Krasinski said. “The Starbucks Foundation’s commitment to match $1 million makes this good newsgreat news.”

Beginning on Giving Tuesday and through the end of the year, the SGN Store is offering extra incentives to “get (or give) a gift that gives.” Every dollar spent on SGN items will go to the non-profit that customers select. For example, a $20 coffee mug results in a $20 donation to the cause selected. 

“Combining SGN’s spotlight on the power of the human spirit to do good during tough times with Sevenly's expertise and The Starbucks Foundation’s mission to strengthen humanity, together we can help make ‘some good news’ happen for a lot of people this holiday season.” said Jim Van Eerden, one of the SGN match program’s architects and CEO of 5th Element Group.


The Starbucks Foundation

The Starbucks Foundation strengthens humanity by transforming lives across the world, with a focus on enabling community resiliency and prosperity and uplifting communities affected by the disaster. Established in 1997, The Starbucks Foundation is a Section 501(c)(3) charitable organization under U.S. law.


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