FAIR TRADE - ESTABLISHED 2011

Keep The Spirit Of 45 Alive

Rivet Rosie Be Strong Art

National Spirit of ’45 Day honors the courage, ingenuity, and tenacity of Americans affected by World War II. The classic image of Rosie the Riveter is a symbol for us all to BE STRONG today as well!


17-year-old Geraldine Hoff Doyle wasn’t the original Rosie, but she has become our icon. Geraldine was working at a metal factory in Ann Arbor, Michigan when a visiting United Press International photographer snapped a picture of her on the job. 


The photograph was used by Artist J. Howard Miller as the inspiration for the famous “We Can Do It!” poster, now recognized everywhere. Though she was never represented as “Rosie the Riveter, as the Washington Post tells us, “For millions of Americans throughout the decades since World War II, the stunning brunette in the red and white polka-dot bandanna WAS Rosie the Riveter.” 


Geraldine Hoff Doyle died in 2015 at the age of 86 but continues to remind us to be industrious, gutsy, and strong today.

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